Samsung - Every Day is Day One

I'm normally not a big fan of any kind of long advert, but this works. It's beautiful, quite simple, and certainly didn't feel like the 2:19 it is.

Samsung are the first global partners of the ASP (Association of Surfing Professionals), but their products aren't the star of the ad, which certainly makes a difference. The short film launches ahead of the US Open Surfing Competition and was created by 72andSunny Amsterdam.

A Future Paralympian

Cute. Very cute. I particularly like the whooping for joy at the end. I might start doing more of that. By 72andSunny for Samsung.

Don't Fight - Choose Nokia

Rather good. By Crispin Porter + Boguksy, and directed by Roman Coppola.