IKEA's energy thieves

I was reminded of these ads yesterday and thought I should share them here. I love way they’ve made familiar situations the enemy instead of harping on about cost, the environment or design.

Everyone knows mint Cornettos are the best but I like these ones too

I love they’ve used the torn paper as the key element in these ads. I’d argue (without thinking about it too much beforehand which is essentially my modus operadi) that the feel of tearing that paper is unique to Cornetto. Sure, there are other ice creams you need to tear paper off, but there is something about the paper on a Cornetto. Try it and tell me I’m wrong. Betting on that asset was a bold move but it’s one I can get behind 100%.

Who needs to show the product amirite?

By LOLA MullenLowe.

The Euros 2024

I’m enjoying the various spots for this year’s Euros, but my favourite has got to be Paddy Power’s (which I’ve just found out is age-restricted and only available on YouTube). Turns out, it performed exceptionally well too.