Love this campaign by Uncommon for British Airways. It’s a perfect example of how to use your brand when it’s so well-known you only need to hint at it and how to not clutter it with QR codes, URLs and other pesky things like words and CTAs.
Plus, the whole outside looking in instead of inside looking out is pretty neat too.
Unsurprisingly, it’s received its fair share of ‘this is shit’ over on LinkyDin, perhaps from those who are 100% performance folk given that the feedback is along the lines of “What does it tell me about travel?” and “Where’s the destination?” but they are missing the point as much as I’m missing St. Lucia which is where BA took me last year.
Mo Farah won the 5000m in Moscow yesterday and I couldn't help but have a bit of an reminisce to the Olympics last year. I love watching athletics, I find the determination and strength captivating. That's what appeals to me about this spot, which is really rather pointless in any other way. Just a bit of fun really, but the drive on Bryan Habana's face and the power behind him make it for me.
On another note, the A380 is also a stunning piece of machinery. Beautiful things, planes.
