P&G - Pick Them Back Up

Using the same recipe as the wonderful spot for the London Olympics, W+K have created a new ad for the Sochi Olympics, and while it's nice, it doesn't have the same impact as before. Perhaps it's because we've seen it before, or perhaps because, for me, the whole event is overshadowed by Putin and the gay rights situation. 

To Their Mums, They'll Always be Kids

Another weepy eyed ad from P&G. Was a great idea this Mum business (although I despise 'Mom'. Not even sure why).

P&G - Best Job

It may just be because I watched this before I had my breakfast, but it me got all choked up. Good thing I'm not a Mum or else I'd have to be mopped up. Great work from Wieden+Kennedy. Here's another one.