IKEA - Beds

This new spot for IKEA is beautiful. I do, though, find it odd that they use falling as a signifier for sleeping. I hate that falling feeling, but it does make it a different twist on the common sleeping on clouds theme. By Mother. 

Acer - Cupcakes

This is silly enough that it works. 

By Mother London.

Mother's Psychic T-Shirts

If I had £100, and if the number 86 was still available, I'd have bought me one of these. Mother, in collaboration with Steve Coe and I Love Boxie, has produced 100 t-shirts, each with their own personalised message on. You won't know what the message is though, until it arrives. Once you've picked your t-shirt, the psychic Lucinda Clare will do her thing, and find a personalised prediction which is printed on to your tee. Nice. If a bit pricey.