Mini - Fan the Flame

Mini came up with a nice little stunt at the Brussels Motor Show this year. A Mini Countryman was placed on a 15˚ slope, hanging by a rope. Under the rope was a bunsen burner. For every like the Facebook page received, the burner would ignite for a second, and if you were the fan whose like caused the rope to snap, you win the Mini. All you have to do is connect with Facebook, like the Facebook page, and cross your fingers.

It's quite a neat idea, but I'm not sure what the point is. Facebook fans? And what will Mini do with those fans? Isn't it more valuable and meaningful to gain fans 'honestly' - that is to say not through a gimmick? I pretty sure I'm not the only one who has liked a page to enter the competition, then unliked it as soon as it's over. Where's the value in that?