Coke - 2nd Lives

Coke and Ogilvy & Mather China are behind one of my favourite campaigns this year. To promote the reuse of their plastic bottles, Coke are giving away a set of 16 bottle caps that turn the bottle into a water pistol, a pen, a pencil sharpener, soap dispenser and more. Right now, the caps are being distributed in Vietnam, but will also be available in Thailand and Indonesia. Too bad it's not worldwide. 

Via Anders. 

Hygienex Toilet Seat Covers

Classic advertising. Stuff we don't need. Toilet seats are far, far cleaner than most things we interact with in our daily lives, so why bother. Besides, turn the image upside down and you've got his fantasy.