This is the kind of creative bonkers I can’t get enough of, and honestly, I’ll put some money somewhere that it works. I know, I know, people will say ‘but metrics and sales data’ and all that, and I’ll say ‘brand awareness, long-term’ and all that, and the conversation will go round and round until I win.
Stellar job by McCann London.
I can't believe a laundry detergent hasn't done this before. Hats off to DDB Mexico.
In case you can't read the text, it says, "Stare at the Persil bottle for 10 seconds and discover its power."
Well, their version anyway. Lurpack are doing a pretty fine job. Gone is the sexy voice over, and gone is the 'this isn't just any food porn, this is Marks & Spencer's food porn' tag, instead there's some really bad music. By RKCR/Y&R.
