Nike #makeitcount

The story behind this short film for Nike is that YouTube film maker, Casey Neistat, took Nike's budget and blew it. Well, at least he took the (undisclosed) budget to make a film around the idea of #makeitcount, and then travelled around the world until the dosh ran out. The film was then edited into this pretty cool short. However, if you ask me he did make a film around the idea of #makeitcount so everyone's a winner.

Via TNW