Oooh, clever. "An interactive analogue sound poster launched for Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone. The illustration is engraved with ridges, that in the design produce sound as they are scratched with your fingernail." By Uncle Grey.
Some nice ambient marketing for Martin McDonagh's next film, Seven Psychopaths. Apparently you can call the number. If anyone does, let me know how it goes. I love Woody. He always surprise me.
Continuing the world's best viral marketing campaign ever is this disused metro station in Paris being used as a Prometheus ad.
According to the press release, Paris subway passengers will be able to "live for a few seconds the mysterious atmosphere of the cave in which a team of scientists, parties in the darkest corners of the universe aboard Prometheus spacecraft, will discover the origins of humanity."
