QR Code Fail #398452930

Below is an advert for the Danish support service Livslinien. If you're feeling suicidal, they're there to help. The ad features a suicide note from a father to his son, and while it's great that they're letting people know they're there to help, I can't help but feel that the QR code is totally and utterly redundant. The magazine version, as below, is just about acceptable, but the worst thing is that the outdoor ad is exactly the same. I'm talking outdoor in the middle of a busy shopping street. Feeling suicidal? Why not let everyone else know? 

I will try to take a photo of the outdoor one next time I see it. I'll just be sure to do it subtly.