Make it Count

I'm a little bit in love with this whole Nike campaign by W+K, 2012 Make it Count (2012, for you lot living under a stone, is an Olympic year). Nike always (almost always) have great spots, and this certainly doesn't let the side down. Gorgeous spot, great print campaign, and a stunning exhibition to go with it. If I wasn't sitting on the sofa I'd go for a run. I'm that inspired. 

These last two are from the exhibition. Wish I could see the rest.