KLM - Claim Your Place in Space

KLM, hot on the heels of Red Bull, wants to put you in space. The difference is that it can be anyone - not an elite sports dude. KLM will send up a weather balloon on April 22nd 2013 which will, eventually, pop. All you have to do to win your place on a space flight (as well as a holiday for two to Curacao) is guess where the weather balloon will meet its fate - you have to claim your place in space.

The ambitious campaign, by RAPP/DDB and Tribal Amsterdam is supporting the Space Expedition Corporationwhich hopes to launch the first commercial space flight on January 1st 2014. 

Thanks Martin.