IKEA - in the Kitchen

I like these interactive catalogue things that seem to be all the rage (or something vaguely close). This one is from IKEA Russia, by Instinct. Similar to the Only catalogue from a while ago, you can pause the video, run your mouse over something you fancy, and get the details. 

You can choose from 5 different scenarios, like birthday, and date, and then jump into one of the characters, a lá Being John Malkovich, and then look at stuff. 

Here's me being a cat.

Have a look at the video.