Crimes Against Social

Great post by Richard Huntingdon on his blog about Crimes Against Social.

"The involvement of most brands and in the social media lives of the public remains clumsy, inept and disrespectful. Driven, it seems, by a profound misunderstanding of our place in this world, our importance in people’s lives and the basic question that we should have learned a long time ago ‘why would anyone give a fuck?’ As my girlfriend incredulously remarked over the Christmas break, ‘how sad do you have to be to ‘like’ a brand on Facebook?"

Indeed. I often wonder if it's the 21st century equivalent of calling those numbers on the back of shampoo bottles.