One Scotland billboard campaign

Good stuff.

Where do ideas come from?

"Ever great idea came out of work. Everything. If you sit around and wait for a bolt of lightening to hit you in the skull, you may never get a good idea."

Here's To Those Who Fight For The Best Film

While it might not have the most catchy title, this campaign by McCann Copenhagen for The True Award is pretty damn good.

It's been shortlisted for a Creative Circle Award, so it's advertising awards all round really.