Save The Children - Second A Day

Clever use of a trend. By UNIT9.

SOS Children's Villages - Syria

A simple but clever ad that links what we know, to what we don't know. The only copy you need to understand is at the end and says, "Children in Syria are freezing. Send SOS to 2160 (90 NKK [£9]) and donate a warm jacket." From SOS Children's Villages. 

The Philippines Says Thank You

The Philippines Department of Tourism has launched a global campaign thanking the world for the aid provided after the devastating super typhoon, Yolanda, slammed into the country last year. While there's a long way to go, the DoT said that the campaign was, "triggered by an overwhelming sense of appreciation, which has been strongly expressed in social media. Depicting different ways of expressing their heartfelt appreciation, various messages and images in social media showed the world that foreign support and encouragement has made, and continues to make, all the difference in the country’s ongoing rehabilitation and rebuilding efforts."