On the same day I discover that a number of things I had written for online use have been rewritten (with bad grammar and nonsensical sentences) I was also reminded of this by a random page I like on Facebook. I forget which one but am thankful for it.
Simple and clever campaign for UN Women by Ogilvy. Just for the heck of it I've included the results I get (all results really being personal) when Googling the male version.
I think the 'men need to' first result is rather good.